Designer advocate with a knack for simplifying complexity

Crafting innovative and eye-catching interfaces for a digital world

It was very natural for me to pursue a design career, as drawing has been my passion since I was three years old. I started in Graphic Design but switched to Digital as a Visual/UI Designer, where I even got my hands on HTML, CSS, and JavaScript coding. Accessibility, User Behaviour, and Universal Design have always been on my radar.

Eventually, I worked with a team of UX Researchers and jumped to UX Design, which has been such an experience. My design philosophy is about keeping things simple and practical while accounting for Information Architecture, Usability, and Project Requirements. I'm passionate about delivering the best possible solutions for users while balancing their needs with the business ones.

I've been giving talks and mentoring others to help the design community grow. To learn more about my experience and skills, check out my résumé (or extended CV), LinkedIn profile, and portfolio.

Feel free to reach out if you need anything or only want to say hi! ❤️

<aside> 🧰 Did you know? As a LEGO enthusiast, I enjoy collecting Space Classic sets from the '70s and '80s, and Batman-related ones. I find it satisfying to build intricate spaceships, structures, and iconic Batman items like the Batcave and Batmobile. LEGO blocks offer me a creative outlet and an escape of endless possibilities. I am always looking forward to new sets and themes. 🚀

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The skills that set me apart

Seven points that make me stand out in a crowd.

Not dependent on technology

I am a Xennial; that means I am the last generation that grew up in a world without accessible technology and access to the internet. I just met the internet when I was around 12 years old, in the mid-1990s. Mobile phones were a reality for me only on my 18th birthday, in 2001, and my first smartphone in 2006, when I was 23. I can think in an analogue way, and it is an advantage because I can stay more in the real world and care more about the customers’ feelings and needs.

Doing UX before it became a buzzword

When I started working, the term User Experience was created recently, and we did not have a UX Designer role. And even then, I was already thinking about how the user would interact with the interfaces.

Know-how of development and developers’ work

I worked for more than nine years with developers and software architects (this is why I can write HTML, CSS and Javascript codes). It gave me a vision of how things work. Also, I developed a lot of empathy for them.

Know and like to work on paper

Did I already say I illustrate? This skill helps me execute complete products because I can visualise and deliver an entire experience even if an illustration is needed. And of course, it helps me when creating wireframes on paper or just doodling.

Have a diverse repertoire

I have worked with different industries, like agency, telecom, internet, finance, travel, electronics and education. It helps me have a broader vision of various aspects of the same problem.

Know customers’ behaviour from all around the world

Additionally, I’ve worked directly with different markets like Argentina, Brazil, Czechia, Chile, France, India, Spain, Ukraine and the United States, and I know how to treat different cultures. Currently, I work with a product that is used worldwide.

I am very resilient

It does not mean bowing down to anything but dealing with and learning from it, growing stronger.

“The alternative to good design is always bad design. There is no such thing as no design.” — Adam Judge

My personality and soft-skills

How I deal with every aspect of my life.

Personality typology is a psychological classification of different types of individuals. Two of the most well-known tests are the “Myers–Briggs Type Indicator” and the “DiSC assessment”.

It is a helpful way to understand more about my personality, strengths, weaknesses, and how I deal with different situations.

In the “Myers–Briggs Type Indicator”, I am defined as a “Campaigner” (ENFP-T), an empathetic and eager person who seeks engagement and cooperation to make things happen. According to the “DiSC assessment”, I am an “Influencer” (i style), an optimist who can shape environments with enthusiasm.

A user guide to working with me

It’s easy, but a few hints won’t hurt.

How I view success

• Success doesn’t mean being on the top but having something to be proud of.
• We should aim for the best but accept good. We can’t win all battles.
• Having luck is part of success. Be prepared for when it knocks on your door.
• Curiosity drives everyone to success. Always try to learn more and understand your surroundings.
• There is always room for improvement.
• Success is natural. You don’t need to step on others to achieve it.

How I communicate

• I am expansive when talking. I like to contribute and encourage others to give their opinion.
• To organise ideas, I prefer to write over talking. I am a bit non-linear when talking, and I use writing to arrange it meaningfully. Video recordings also work quite well.
• I love to chat about virtually any topic. No matter if it is a professional topic or just small talk.
• Asynchronous communication is preferred, and I usually take a couple of time to answer messages, even by social messengers. If you need something straight from me, face-to-face is always the best option, so don’t be reticent and block a time on my calendar.
• Knowledge is never enough, so I always try to learn when discussing something.

Things I do that may annoy you

• I sometimes rush a bit when explaining things.
• I like to challenge what is doable or not to explore different views and approaches.
• Sometimes I will take some time to answer you. It is not personal, and if you think I am taking too long, try pushing me harder.
• As I learned UX by myself, I'm often working on some processes very quickly, taking a few shortcuts.
• I like to think ahead on how a given solution will work.
• I ask a lot of questions and love to have a good discussion.
• Sometimes it may sound like I am a bit strict, even without meaning.

If something is unclear, you can ask me to slow down or provide more clarification, and I will be glad to provide context so things will get on track. And if you feel offended, please, let's chat with a good cup of coffee or tea so I can show you how nice I am. 😊

My strengths

• Curiosity. I love to learn new things all the time. If you want to bomb me with information, I will love it.
• Observant. I am always observing the environment. I absorb everything and try to assimilate. Everything is there for a reason, and we can always make something good.
• Friendly and eager for relationships. I like to be among people that I like. And I will always try to be as cordial and polite as possible.
• Transparent. I always try to say everything I think and feel, and you can expect to receive always honest feedback from me. I love to share new stuff as well.
• Optimistic and energetic. I always look for the good in every situation and try to extract the best from it. At the same time, I get excited for almost every moment and will try to push it to others.
• Presentation. As I love to talk, I am good at presenting ideas and mentoring people.

My growth areas

• Distraction. Sometimes I may look distant. It's just me focusing to avoid being distracted.
• Passionate. I get pretty involved when discussing a topic.
• Acceptance. I am always available to help others or to accept a new task. So I prefer clear deadlines to help me focus on my priorities.
• Curiosity. I love to talk, so it may happen that I will jump into some conversations.

Timeline

Important events of my life, chronologically.

The ’80s

👱🏻‍♂️ Feb 1983 — 🏩 Born in São Paulo, Brazil.

👱🏻‍♂️ Jul 1986 — 🖍 First structured drawing, a man.

The ’90s

👱🏻‍♂️ Ca. 1992 — ☎️ Surfed the web for the first time.

👱🏻‍♂️ Jul 1994 — 🗺 Went on my first international trip, to Puerto Quijarro, Bolivia, by car.

👱🏻‍♂️ Jul 1995 — 🏟 First time in a stadium to cheer for my football team, São Paulo FC.

👱🏻‍♂️ Dec 1997 — 🛫 Flew in an aeroplane for the first time to Rio Quente, Brazil.

👱🏻‍♂️ Jul 1998 — 🍊 Went on a trip through Florida, United States.

👱🏻‍♂️ Aug 1999 — 🤾🏼‍♂️ Played in the high school international 6th Handball Tournament in Villa Carlos Paz, Argentina.

‍💻 Jul 1999 — 👨🏼‍🎨 First freelancing job, an illustration for a pamphlet.

The ’00s

‍💻 Nov 2000 — 💼 First full-time employment, at Handbook.

👱🏻‍♂️ Nov 2002 — 💑 Met Amanda, my future wife.

🎓 Dec 2003 — 👨🏼‍🎓 Got an Associate Degree in Project and Development in Web Design.

🎓 Dec 2003 — 🏅 Received certificate of Best Interdisciplinary Project.‍

💻 Ca. 2004 — 🎨 Cover and internal illustrations for Caras Zen book collection.

‍💻 Feb 2004 — 💼 Left Handbook.

💻 May 2004 — 🎨 Internal illustrations for the O2 magazine #25 (2nd-anniversary edition).

💻 Jan 2005 — 💼 Started working at Space Produções.

‍💻 Dec 2005 — 💼 Left Space Produções.

💻 Dec 2005 — 💼 Started working at Telefónica.

🎓 Dec 2005 — 👨🏼‍🎓 Got a Bachelor's Degree in Design.

‍💻 Jan 2006 — 🖥 Started working with web systems.

‍💻 Mar 2007 — 📱 Started working with mobile.

👱🏻‍♂️ Apr 2008 — 🎒 Backpacked through Europe (Barcelona, Paris, London, Amsterdam, Prague, Milan, Venice, Rome, Vatican).

💻 Sep 2009 — 🚛 Released the Telefónica SIGITM system.

The ’10s

‍💻 Sep 2011 — 💼 Left Telefónica.

💻 Sep 2011 — 💼 Started working at Terra Networks.

💻 Sep 2012 — 🚛 Released the Sundaytv streaming platform.

‍💻 Dec 2012 — 💼 Left Terra Networks.

‍💻 Mar 2013 — 🚛 Released the NetCartas Poker mobile game as a freelancer.

💻 Mar 2013 — 💼 Started working at BNP Paribas Cardif.

👱🏻‍♂️ Mar 2013 — 🏡 Bought my first apartment.

‍💻 Apr 2014 — 🚛 Released the Nikkeysoft VIP’s Guardian mobile app as a freelancer.

‍💻 Dec 2014 — 🏆 Received a Creativity Acknowledgment from BNP Paribas Cardif.

👱🏻‍♂️ Nov 2015 — 💒 Married Amanda.