Designer advocate with a knack for simplifying complexity

Crafting innovative and eye-catching interfaces for a digital world

It was very natural for me to pursue a design career, as drawing has been my passion since I was three years old. I started in Graphic Design but switched to Digital as a Visual/UI Designer, where I even got my hands on HTML, CSS, and JavaScript coding. Accessibility, User Behaviour, and Universal Design have always been on my radar.

Eventually, I worked with a team of User Experience Researchers and jumped to User Experience Design, which has been such an, guess what, experience. My design philosophy is about keeping things simple and practical while accounting for Information Architecture, Usability, and Project Requirements. I'm passionate about delivering the best possible solutions for users while balancing their needs with the business.

I've been giving talks and mentoring others to help the design community grow. To learn more about my experience and skills, check out my résumé (or extended CV), LinkedIn profile, and portfolio.

Feel free to reach out if you need anything or want to say hi! ❤️

I Manifest

My Manifesto for Art and Design

I am Not Da Vinci, Nor Salvador, Nor Dalí. I am Not Nouveau, Nor Déco. I am Not Bauhaus, Nor Contemporary. I am Not Lina, Nor Rand, Nor Starck, Nor Wollner. Never been Nielsen, Nor Norman. Nor am I Post, Or Pre, Or Vanguard.

I am Not a Buzzword, Nor a Trend. I am Not Behance, Nor Dribbble. I am Not Top Voice, Nor Evangelist. Never been an Award, Nor Hype. Nor am I Museum, Or Biennale.

I am Not an Algorithm, Nor a Prompt. I am Not a Moodboard, Nor a Colorful Post-it. Never been Wet Watercolor, Nor Sharp Gouge. Nor am I the Easy, Or the Expected.

I Am Line, Color, Form, and Function. I live in the Scream of Graphite, in the Silence between Pixels. I Remain here and Stay with what I Choose.

I Manifest because I Exist. And I Exist because I Create.

My mind Is.

<aside> 🧰 Did you know? As a LEGO enthusiast, I enjoy collecting Space Classic sets from the '70s and '80s, Batman-related, and Bothanical-themed ones. I find it satisfying to build intricate spaceships, structures, iconic Batman items like the Batcave and Batmobile, or a delicate flower. LEGO blocks offer me a creative outlet and an escape of endless possibilities. I am always looking forward to new sets and themes, but also to get some classic old ones. 🚀

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The skills that set me apart

Seven points that make me stand out in a crowd.

Not dependent on technology

I am a Xennial; that means I am the last generation that grew up in a world without accessible technology and access to the internet. I just met the internet when I was around 12 years old, in the mid-1990s. Mobile phones were a reality for me only on my 18th birthday, in 2001, and my first smartphone was in 2006, when I was 23. I can think in an analogue way, and it is an advantage because I can stay more in the real world and care more about the customers’ feelings and needs.

Doing UX before it became a buzzword

When I started working, the term User Experience had only recently been coined, and we did not have a User Experience Designer role. And even then, I was already thinking about how the user would interact with and perceive the interfaces.

Know-how of development and developers’ work

I worked for more than nine years with developers and software architects (this is why I can write HTML, CSS, and JavaScript). It gave me a vision of how things work. Also, I developed a lot of empathy for them.

Know and like to work on paper

Did I already say I illustrate? This skill helps me execute complete products because I can visualise and deliver an entire experience, even if an illustration is needed. And of course, it helps me when creating wireframes on paper or just doodling.

Have a diverse repertoire

I have worked in different industries, like technology, agency, telecom, internet, finance, travel, electronics, and education. It helps me have a broader vision of various aspects of the same problem. I also worked abroad and had colleagues from around the world, helping me understand different points of view.

Know customers’ behaviour from all around the world

I’ve worked directly with different markets like Argentina, Brazil, Czechia, Chile, France, India, Spain, Ukraine, and the United States, and I know how to treat different cultures. I also worked with people from different parts of the world and had contact with many different cultures. Currently, I work with a product that is used worldwide by big companies.

I am very resilient

It does not mean bowing down to anything but dealing with and learning from it, growing stronger.

“The alternative to good design is always bad design. There is no such thing as no design.” — Adam Judge

My personality and soft skills

How I deal with every aspect of my life.

Personality typology is a psychological classification of different types of individuals. Two of the most well-known tests are the “Myers–Briggs Type Indicator” and the “DiSC assessment”.

It is a helpful way to understand more about my personality, strengths, weaknesses, and how I deal with different situations.

In the “Myers–Briggs Type Indicator”, I am defined as a “Campaigner” (ENFP-T), an empathetic and eager person who seeks engagement and cooperation to make things happen. According to the “DiSC assessment”, I am an “Influencer” (i style), an optimist who can shape environments with enthusiasm.

A user guide to working with me

It’s easy, but a few hints won’t hurt.

How I view success

• Success doesn’t mean being at the top, but having something to be proud of.
• We should aim for the best but accept good. We can’t win all battles.
• Having luck is part of success. Be prepared for when it knocks on your door.
• Curiosity drives everyone to success. Always try to learn more and understand your surroundings.
• There is always room for improvement.
• Success is natural. You don’t need to step on others to achieve it.

How I communicate

• I am expansive when talking. I like to contribute and encourage others to give their opinion.
• To organize ideas, I prefer writing rather than talking. I can go non-linear when speaking, and use writing to arrange it meaningfully. Video recordings also work quite well.
• I love to chat about virtually any topic. No matter if it is a professional topic or just small talk.
• Asynchronous communication is preferred, and I usually take some time to answer messages, even by social messengers. If you need something straight from me, face-to-face is always the best option, so don’t be reticent and block a time on my calendar.
• Knowledge is never enough, and I always try to learn when discussing something, so you can expect some questions from me.

Things I do that may annoy you

• I sometimes rush a bit when explaining things.
• I like to challenge what is doable or not to explore different views and approaches.
• Sometimes I will take some time to answer you. It is not personal, and if you think I am taking too long, try pushing me harder.
• As I learned UX by myself, I'm often working on some processes very quickly, taking a few shortcuts.
• I like to think ahead about how a given solution will work.
• I ask a lot of questions and love to have a good discussion.
• Sometimes it may sound like I am a bit strict, even without meaning.

If something is unclear, you can ask me to slow down or provide more clarification, and I will be glad to provide context so things will get on track. And if you feel offended, please let's chat with a good cup of coffee or tea so I can show you how nice I am. 😊

My strengths

• Curiosity. I love to learn new things all the time. If you want to bomb me with information, I will love it.
• Observant. I am always observing the environment. I absorb everything and try to assimilate. Everything is there for a reason.
• Friendly and eager for relationships. I like to be among people that I like. And I will always try to be as cordial and polite as possible.
• Transparent. I always say everything I think and feel, and you can expect to always receive honest feedback from me. I love to share new stuff as well.
• Optimistic and energetic. I seek the good in every situation and try to extract the best from it. At the same time, I get excited for almost every moment and will try to push it to others.
• Presentation. As I love to observe, discuss, and talk, I am good at mentoring people and presenting.

My growth areas

• Distraction. Sometimes I may look distant. It's just me focusing on avoiding being distracted. When in classes or lectures, I usually draw or doodle to keep my attention.
• Passionate. I sometimes get involved when discussing a topic.
• Acceptance. I am always available to help others or to accept a new task. So I prefer clear deadlines to help me focus on my priorities.
• Curiosity. I love to talk, and I may jump into some conversations.